One afternoon in the spring of 2006, for reasons unknown to those who knew him, Mitchell Henderson, a seventh grader from Rochester, Minn., took a .22-caliber rifle down from a shelf in his parentsâ bedroom closet and shot himself in the head. The next morning, Mitchellâs school assembled in the gym to begin mourning. His classmates created a virtual memorial on MySpace and garlanded it with remembrances. One wrote that Mitchell was âan hero to take that shot, to leave us all behind. God do we wish we could take it back. . . . â Someone e-mailed a clipping of Mitchellâs newspaper obituary to MyDeathSpace.com, a Web site that links to the MySpace pages of the dead. From MyDeathSpace, Mitchellâs page came to the attention of an Internet message board known as /b/ and the âtrolls,â as they have come to be called, who dwell there.
/b/ is the designated ârandomâ board of 4chan.org, a group of message boards that draws more than 200 million page views a month. A post consists of an image and a few lines of text. Almost everyone posts as âanonymous.â In effect, this makes /b/ a panopticon in reverse  nobody can see anybody, and everybody can claim to speak from the center. The anonymous denizens of 4chanâs other boards  devoted to travel, fitness and several genres of pornography  refer to the /b/-dwellers as â/b/tards.â
Measured in terms of depravity, insularity and traffic-driven turnover, the culture of /b/ has little precedent. /b/ reads like the inside of a high-school bathroom stall, or an obscene telephone party line, or a blog with no posts and all comments filled with slang that you are too old to understand.
Something about Mitchell Henderson struck the denizens of /b/ as funny. They were especially amused by a reference on his MySpace page to a lost iPod. Mitchell Henderson, /b/ decided, had killed himself over a lost iPod. The âan heroâ meme was born. Within hours, the anonymous multitudes were wrapping the tragedy of Mitchellâs death in absurdity.
Someone hacked Hendersonâs MySpace page and gave him the face of a zombie. Someone placed an iPod on Hendersonâs grave, took a picture and posted it to /b/. Hendersonâs face was appended to dancing iPods, spinning iPods, hardcore porn scenes. A dramatic re-enactment of Hendersonâs demise appeared on YouTube, complete with shattered iPod. The phone began ringing at Mitchellâs parentsâ home. âIt sounded like kids,â remembers Mitchellâs father, Mark Henderson, a 44-year-old I.T. executive. âTheyâd say, âHi, this is Mitchell, Iâm at the cemetery.â âHi, Iâve got Mitchellâs iPod.â âHi, Iâm Mitchellâs ghost, the front door is locked. Can you come down and let me in?â â He sighed. âIt really got to my wife.â The calls continued for a year and a half.
In the late 1980s, Internet users adopted the word âtrollâ to denote someone who intentionally disrupts online communities. Early trolling was relatively innocuous, taking place inside of small, single-topic Usenet groups. The trolls employed what the M.I.T. professor Judith Donath calls a âpseudo-naĂŻveâ tactic, asking stupid questions and seeing who would rise to the bait. The game was to find out who would see through this stereotypical newbie behavior, and who would fall for it. As one guide to trolldom puts it, âIf you donât fall for the joke, you get to be in on it.â
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