If Richard L. Monfort genuinely thinks he is so smart, a disputable dubious description, why doesn’t he drive from LoDo southeast 49 miles toward the town of Elizabeth and visit local homeowner John C. Malone, who actually is so smart?
Dick must come down out of his illusory ivory tower to seek baseball ownership advice from John, who does own a real ivory tower at his castle in Ireland.
Malone is one of the three richest owners in Major League Baseball. Monfort is one of the sport’s three poorest owners.
Malone’s Braves have beaten Monfort’s Rockies twice this weekend – 12-4 and 4-1 Saturday afternoon. The Roxbottoms have lost 25 of 26 series dating back to September and are on pace to win only 30 games.
Since former “meatpacker” Monfort took over the Rockies as controlling owner/chairman of the board/chief executive officer in 2011 the franchise has lost 1,376 games and mostly been an annual pretender finishing fourth or fifth in the NL West 12 seasons. Since former “Cable Cowboy” Malone’s Liberty Media bought the Braves in 2007 the team has mostly been an annual contender and ended up first, second or third in the NL East 15 times and won one World Series.
Although the Braves are struggling with a 31-38 record, they have reached the postseason seven straight years. The Rockies have participated in the playoffs twice during Dick Monfort’s previous 14-season Reign of Terrible and possess a 13-57 record in what could be a record season – worst record in the history of baseball.
The Monfort family company has been buying and investing in multiple run-down properties in downtown Denver and Colorado. Malone is the largest landholder in the United States and owns an estimated 2.2 million acres in Colorado.
Malone has a net worth of $10.8 billion. Meanwhile, Monfort’s net worth is estimated at $700 million. He could become a billionaire with his share of the sale of the baseball franchise.
Despite having sold his father’s meat-packing company in Greeley and restaurants (including the Brett Favre Steakhouse in Green Bay after the quarterback left the Packers) and a hotel in Palm Springs, Monfort has no intention of selling the Rockies. Malone said last year that the Braves are not for sale. The franchise value of the Braves is calculated at more than twice the Rockies’ Forbes assessment -- $3 billion to $1.4 billion.
The Rox are in such a hard place because the team is horrendous – and will have 500 losses in four seasons – and the interest among the Rockies’ previous fans is dropping dramatically at Coors Field and on TV (half-price offer). While the Braves are experiencing a rare anemic season, home attendance has only dipped from 37,647 per game to 36,625 (sixth in the MLB). The Rockies averaged 31,361 in ’24 (15th overall), but dropped 3,000 (16th) even with sizable crowds cheering for the Yankees, the Mets and the Phillies. The numbers will increase when the Dodgers are here for their fans and Rockies fans who want to see champs rather than chumps.
The 84-year-old Malone, chairman of Liberty Media, is portrayed as a “hands-off owner”, preferring to hire the best baseball minds and entrusting the operation to front office executives. The 71-year-old Monfort would be characterized as a “hands-on owner’’ who engages in the day-to-day decisions and the entire organization. He repeatedly has stated that he can be “too loyal’’ to administrations who have served with the Rockies for 20-30 years in president and vice president positions.
Dick and his brother Charlie, who has not been fully active for almost 15 years, are the majority owners of the Rockies (76.2%) with minority Phoenix-Indianapolis partners Jay Stein and David Eskenazi (14.5%), The Denver Post (7.3%) and Colorado residents Marne Obernauer Jr. and Linda Alvarado (1% each).
Considering that Dick Monfort will never listen to the local and national media, anyone in the diminishing fan base, players and managers of other teams or his minority shareholders, and he will not sell the franchise, perhaps he reluctantly would agree to reach out to Malone, whose primary mansion is near Elizabeth and his business office is in Centennial, and beg for a personal meeting.
Dick might learn from John how to run a successful baseball franchise.
Smart idea for a stupid franchise.
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