In Donald Trumpâs administration, Homeland Security Secretary Kristi Noem rotates through various costumesâfirefighting gear for drills with the United States Coast Guard, a cowboy hat and horse for a jaunt with Border Patrol agents in Texas, a bulletproof ICE vest for a dawn raid in New York City. Defense Secretary Pete Hegseth posts photos of himself doing snowy push-ups with U.S. troops in Poland and deadlifting with them in predawn Germany. And FBI Deputy Director Dan Bongino spars with agents on the wrestling mats of Quantico.
In Bonginoâs case, his run-in with a skilled jiujitsu instructor left him with a swollen right elbow. But such are the risks of Trumpâs Cosplay Cabinet, in which his underlings perform near-daily tone poems to a certain type of MAGA masculinity, publicly pantomiming their professional responsibilities.
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Noem, who has earned herself several dismissive, Mattel-inspired nicknamesââBorder Control Barbie,â âICE Barbieââis perhaps the most conspicuous offender. She has been photographed behind the controls of both a Coast Guard boat and a Coast Guard plane, donned a helmet and Border Patrol fatigues for an ATV tour along the southern border, and posed in cargo pants and an ICE vest. In a social-media video, she wielded a tricked-out automatic rifle, the M4 muzzle disconcertingly pointed at the head of the agent directly to her left.
âIâm old school, but I donât think our Cabinet Secretaries should cosplay as armed agents,â the conservative radio host Erick Erickson wrote on X above Noemâs video of herself with the poorly placed gun. âYouâre a politician, not one of our heroes.â
When I called Erickson this week, he told me Trumpâs subordinates understand that the president is âan image guyâ who looks to surround himself with people who appear to be out of âcentral casting.â But, he said, looking the part on TV also serves a useful purpose for Trumpâit âdistracts the voters from: Is stuff actually going well behind the scenes?â
âItâs like hiring the guy who plays a doctor on Greyâs Anatomy,â Erickson told me. âYou donât actually want that guy to do your heart surgery. Heâs an actor. You hire the people who sound competent because they use the polysyllabic words. But can they actually do the job?â
Trump, of course, may be the ultimate cosplayer. His quixotic political rise was fueled, in part, by Americans who knew him as a successful businessman, not through any of his actual business exploits (or bankruptcies), but through the high-flying mogul he played in their living room every Thursday night on The Apprentice.
During his most recent campaign, he sported various working-class costumes to troll his political rivals. In October, mocking thenâVice President Kamala Harrisâs claim that, as a college student, she had spent a summer working at a McDonaldâs, Trump tied on a navy-and-gold apron and served fries through a Philadelphia-area McDonaldâs drive-through window. Later that month, in response to mumbled comments then-President Joe Biden made seeming to liken Trump supporters to âgarbage,â Trump wore a neon-orange reflective vest and hopped into a white Trump-branded trash hauler in Green Bay, Wisconsin.
âHow do you like my garbage truck?â Trump crowed, as reporters looked on.
The ethos seems to have trickled down to his Cabinet secretaries and other top officials, whose public pronouncements and social-media posts sometimes give the impression that they view government work more as a game than as true public service. In 2022, Kash Patel, now the FBI director, shared a post featuring himselfâchain saw in hand and âBad to the Boneâ thrumming in the backgroundâlopping off chunks of a log emblazoned with images of alleged enemies, a group that included Biden, CNN, âFake News,â and Representative Nancy Pelosi. Patel can often appear as interested in the public perks of his job as in the actual job itself. This month, he flew with Trump on Air Force One to Miami to attend a Saturday-night Ultimate Fighting Championship event, and he has also appeared in the ownerâs suite at Capitals games, photographed alongside Hockey Hall of Famer Wayne Gretzky.
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Elon Musk, the worldâs wealthiest man, is the administrationâs designated disassembler of the federal bureaucracy. For the assignment, Musk has consciously cast himself into the role of a plucky IT guy, regularly wearing a Tech Support T-shirt under his blazer. No matter that his self-styled âtech supportâ has failed to deliver on the $1 trillion in government-spending cuts that he and his DOGE bros overpromised. He was still able to boast on X that he had spent an early-February weekend feeding USAID âinto the wood chipper.â
âIt looks like a lot of them are sort of showing up at a government costume party in which they get to wear the costume of being the secretary of defense or the costume of being the director of national intelligence, but they donât have the qualification for those roles,â Senator Sheldon Whitehouse of Rhode Island, a Democrat, told me. âPart of it is they know the point of entry to the costume party is you have to suck up ferociously to Trump every minute, and to get on his radar, images help. He likes the fake macho imagery, and so thatâs just part of the deal.â
Hegseth, who served as a U.S. Army National Guard infantry officer, has posted more than a dozen photos and videos in the past month alone of him working out with troops. âItâs not that long ago that I was right there with them,â Hegseth explained when asked in Germany about his early-morning workout. âIâll probably connect more with those guys than I do with four-star generals.â Hegseth seems to naturally intuit that the rank-and-file troops generally respect a Pentagon chief willingâand ableâto train with them.
But Hegsethâs constant posting of his athletic feats has given them an overly eager, thirsty quality. In some ways, he reminds me of my spy-obsessed 6-year-old, who, desperate to be a covert operative, is constantly whispering into her oversize spy-gadget watch and shouting staticky instructions into her walkie-talkies. But unlike my daughter, who is in kindergarten and is decidedly not a real-life spy, Hegseth is actually the defense secretary, making his constant performance of the role feel gratuitous.
âEvery rep, every drop of sweat, reminds us of the toughness and tenacity that defend our nation,â he wrote last week, above photos and video of him and Director of National Intelligence Tulsi Gabbard working out with troops at a Virginia military installation. (Not to be outdone, Gabbard, a former lieutenant colonel in the U.S. Army Reserve, found time to fit in a Muay Thai training session during a recent stop in Bangkok.)
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In an attack-planning Signal group chat, to which Jeffrey Goldberg, the editor in chief of The Atlantic, was accidentally added, Hegseth again appeared like an excited boyâeager to show off his cool new tools of war to his important friendsâas he prepared for an imminent military operation against the Houthis in Yemen. He wrote, âTIME NOW (1144et): Weather is FAVORABLE. Just CONFIRMED w/CENTCOM we are a GO for mission launch,â before continuing with a series of jargony specifics:
â˘â1215et: F-18s LAUNCH (1st strike package)â
â˘â1345: âTrigger Basedâ F-18 1st Strike Window Starts (Target Terrorist is @ his Known Location so SHOULD BE ON TIMEâalso, Strike Drones Launch (MQ-9s)â
â˘â1410: More F-18s LAUNCH (2nd strike package)â
â˘â1415: Strike Drones on Target (THIS IS WHEN THE FIRST BOMBS WILL DEFINITELY DROP, pending earlier âTrigger Basedâ targets)â
â˘â1536 F-18 2nd Strike Startsâalso, first sea-based Tomahawks launched.â
âWe are currently clean on OPSEC,â Hegseth boastedâincorrectly, it turned outâin reference to operational security, before concluding: âGodspeed to our Warriors.â
This week, The New York Times reported that, in addition to last monthâs Signalgate, Hegseth had also shared detailed attack plans on a second Signal group chat that included his wife, his brother, and his personal lawyerâagain giving the impression of someone eager to brag about his important new job.
Here, Whitehouse warned, is where the real risk comes in. âIf youâre not a serious person, and youâre in a serious job, thereâs this enormous gap of competence through which terrible things can happen,â he told me.
Other cosplaying occurs on a lesser scale. In the first Trump term, the Santa Monicaâraised, Duke-educated Stephen MillerâTrumpâs point person on immigrationâwas photographed in aviator Ray-Bans and an Army-green U.S. Border Patrol hat during a visit to the border wall in Texas. More recently, early last month, Attorney General Pam Bondi sported an FBI jacket and a green camouflage cap when traveling with other senior officials to spotlight the arrest of the terrorist charged with planning the deadly suicide attack at the Kabul airport during the U.S. withdrawal from Afghanistan. And Education Secretary Linda McMahon, whoâd trained to be a teacher but never became one, emerged instead from the ultimate cosplaying world of World Wrestling Entertainment.
Even the more serious Cabinet secretaries sometimes appear to be playacting, if not cosplayingâall scrambling to embody whatever it is they think Trump wants them to be. Secretary of State Marco Rubio, for instance, seems to be masquerading as an isolationist, at least compared with foreign-policy positions he previously held as a senator. And Treasury Secretary Scott Bessent, a former hedge-fund manager, is now playing the role of a tariff hard-liner who actually believes that Trumpâs recent tanking of the stock market was all part of the art of the ultimate deal.
Hegsethâs wife, meanwhile, has prompted concerns and criticism by accompanying her husband to at least two meetings with foreign-military counterparts where sensitive information was discussed, The Wall Street Journal reported last month.
But itâs clear that Jennifer Hegseth, a former Fox News producer, is not actually a Defense Department official; if she were, she likely would have advised her husband that perhaps he should spend less time publicly bench-pressing, and more time getting his fast-fraying department under control.
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