Tom Ford Beauty has appointed Dexter King as its new senior vice president, global general manager. King, who has been with the company for nine years, previously held the position of global marketing and strategy. He will continue reporting to Guillaume Jesel, the CEO and president of Tom Ford.
In his new role, King will focus on strengthening the brand's luxury image and expanding its global reach. This appointment comes after Estée Lauder Companies' significant $2.8 billion acquisition of Tom Ford in 2022 to retain ownership of its successful beauty line.
Tom Ford Beauty's premium products have been a significant contributor to Estée Lauder's sales growth, particularly amidst post-pandemic challenges. Popular products like Black Orchid and Lost Cherry perfumes, and the Shade and Illuminate contour palette, continue to drive sales. New product launches, such as the Ultra-Shine Lip Color, also generate positive consumer buzz.
Guillaume Jesel expressed confidence in King's capabilities, highlighting his proven success within Tom Ford Beauty and looking forward to collaborating on the future of luxury beauty.
Tom Ford Beauty has appointed Dexter King as senior vice president, global general manager, promoting him from his previous global marketing and strategy position. King has been with the business for nine years, and will continue to report to Guillaume Jesel, Tom Ford chief executive and president.
In his new role, King will be tasked with driving the brand’s luxury positioning and expanding geographic growth. Tom Ford Beauty is of great importance to its parent, the Estée Lauder Companies – in 2022, it splurged $2.8 billion to acquire the entirety of the brand so it wouldn’t lose the rights to its lucrative beauty line.
Sales of its premium products have contributed to pockets of net sales growth for ELC against its difficult post-pandemic recovery; hero products like the Black Orchid and Lost Cherry perfumes and Shade and Illuminate contour palette are enduringly popular, while new launches like the Ultra-Shine Lip Color also generate buzz.
“Dexter’s appointment recognizes his tenured success on Tom Ford Beauty and I look forward to working with him on the future of luxury beauty,” said Jesel.
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