Morrisons adds 300 retailers in More Card partners scheme | News | The Grocer


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Morrisons Expands More Card Loyalty Program

Morrisons has announced the expansion of its More Card loyalty scheme with the addition of 'More Partner Points'. This new feature allows members to earn points when shopping with over 300 partner retailers through the Morrisons More App or website.

Partner Retailers and Earning Points

The program includes major online retailers such as eBay, Very, Just Eat, Expedia, and ASOS, as well as others like Dunelm, Currys, Moonpig, and Halfords. Customers earn points by clicking through the More App or website to partner retailer sites and completing purchases.

Digital-Only Feature

This new feature is exclusively digital, available to all registered More Card customers. Points are automatically tracked and added to their accounts after completing a purchase with a partner retailer.

Customer Feedback and Future Outlook

Morrisons stated that the launch is a direct response to customer requests for more ways to earn rewards. The company aims to enhance its loyalty scheme, offering customers opportunities to save more frequently.

  • Increased earning opportunities beyond grocery shopping.
  • Digital-only access via the Morrisons More App or website.
  • Automatic point tracking and addition to customer accounts.
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Morrisons has announced it is expanding its More Card loyalty scheme with the launch of More Partner Points, a tie-up with more than 300 commercial retail partners.

From today, More Card members can earn points shopping via the Morrisons More App or More website, with partners including eBay, Very, Just Eat, Expedia and Asos.

Customers need to log into their Morrisons More App or the More website to browse, then click through to a partner retailer and complete their purchase. More Points are then tracked and added to their account automatically.

The new feature is digital-only and available to all registered More Card customers.

Other retailers in the new feature include Dunelm, Currys, Moonpig and Halfords.

The supermarket said the launch was a response to customer feedback calling for more ways to earn rewards.

“We’re always looking for ways to make the loyalty scheme even more rewarding,” said Morrisons loyalty director Kate Lavery.

“Partner Points means our customers can now collect More Points on their everyday purchases beyond the weekly shop – whether they’re buying clothes, gifts, or booking a holiday. It’s another step towards helping customers save more, more often.”

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