Maine Legislature approves bill to curb price gouging for concert tickets


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Maine's New Law to Curb Ticket Price Gouging

The Maine Legislature recently passed LD 913, a bill aimed at protecting consumers from deceptive ticket sales practices. This legislation mandates that ticket sellers clearly disclose all fees upfront, prohibiting hidden charges and unexpected costs. It also bans the use of bots to circumvent ticket limits, a common practice contributing to inflated prices on the secondary market. The law further prohibits the sale of speculative tickets—tickets not yet owned or released for sale—and requires resellers to provide refunds for counterfeit tickets.

Impact on Consumers and Venues

The bill directly addresses concerns raised by performing arts organizations about the negative impacts of the secondary ticket market on both consumers and venues. Many consumers have reported being overcharged significantly for tickets through resellers, with these inflated prices not benefiting the local arts organizations. Venues like the Ogunquit Playhouse and State Theatre in Portland regularly encounter issues with counterfeit tickets and deceitful practices, resulting in financial losses and customer frustration.

Enforcement and Future Implications

The Maine Office of the Attorney General will enforce the law, with violations considered unfair trade practices subject to a $5,000 civil penalty. While a federal law exists to combat automated ticket purchasing, its enforcement has been inconsistent. With the passage of LD 913, venues can now rely on state-level enforcement to protect themselves and consumers. The bill now awaits Governor Mills' signature or the automatic passage after 10 days.

  • Key Provisions: Transparent fee disclosure, bot ban, prohibition of speculative tickets, counterfeit ticket refunds
  • Beneficiaries: Consumers, local performing arts venues, artists
  • Enforcement: Maine Office of the Attorney General
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Dina Malual checks the queue online as she waits outside the State Theatre box office to buy tickets for a Gracie Abrams show in Portland in 2024. Malual said the show sold out online before she and a handful of others waiting in person could buy any tickets. (Brianna Soukup/Staff Photographer)

The Maine Legislature has passed a bill that performing arts venues say could help fans avoid scams, surprise fees and overpriced tickets.

LD 913 requires ticket sellers to clearly disclose all fees upfront. It also bans the use of bots to bypass ticket limits and fake websites that mimic real venues. It prohibits vendors from selling speculative tickets — tickets they don’t already own or that haven’t gone on sale yet — and requires resellers to issue refunds for counterfeit tickets.

The bill will now go to Gov. Janet Mills for consideration. She has 10 days to either sign the bill, veto it or allow it to become law without her signature. A spokesperson for her office on Friday did not say how she would act on this legislation.

“It just is really about keeping our creative economy dollars circulating locally,” said Mollie Cashwell, director of the Cultural Alliance of Maine, which supported the bill.

Performing arts organizations of all kinds told lawmakers that their patrons are struggling to keep up with the secondary market.

Patrons arrive at the Ogunquit Playhouse before attending a performance of the musical “My Best Friend’s Wedding” in October 2024. (Derek Davis/Staff Photographer)

Maggie LaMee, director of finance and administration at the Ogunquit Playhouse, said the theater regularly gets calls from patrons who are upset because they spent hundreds of dollars on a seat. The staff has to tell those callers that they were tricked into paying an inflated price through a reseller — the Ogunquit Playhouse didn’t sell any tickets for the recent show of “Come From Away” for more than $160. And the extra money those patrons spent doesn’t go to the local arts organizations or nearby businesses.

“This legislation addresses the deceptive practices that are harming the consumer and then also harming the venue,” LaMee said.

Lauren Wayne, president of the State Theatre Presents in Portland, said bad actors use bots to scoop up hundreds of tickets at a time and then resell them for much more than their face value on websites that are made to look like the venue’s. Even worse, the box office sometimes sees tickets that are just plain fake. At last year’s sold-out Gracie Abrams concert, for example, Wayne said young women were crying outside the show when they realized their tickets were counterfeit. The State Theatre planned for scams and reserved seats for those fans, but the business and the artist had to eat the cost.

Should the bill become law, the Maine Office of the Attorney General could enforce violations as unfair trade practices. Anyone in violation could be subject to a civil penalty of no more than $5,000. A federal law is supposed to prevent automated bots from buying tickets, but concert promoters say it’s rarely enforced. Wayne said she won’t hesitate to turn to state officials instead.

The State Theatre on Congress Street in Portland. (Daryn Slover/Staff Photographer)

“We’ll be reporting all the violations that we know about, which we can easily find through our ticketing site and because we’ve been doing this for so long,” Wayne said. “We have no qualms about having the attorney general’s information handy and readily available to hand out at shows.”

“Buying a ticket to see your favorite band or team shouldn’t feel like navigating a trap,” Senate President Mattie Daughtry, D-Brunswick, sponsor of the bill, said in a news release. “This legislation puts power back in the hands of consumers by ensuring transparency, banning deceptive practices, and protecting Mainers from scams. Maine people love live music and supporting our local Maine venues, which are the heart of so many of our communities. Everyone deserves to know what they’re paying for — no surprises, no hidden fees, just fun.”

The Housing and Economic Development Committee worked with arts organizations on the amended version that passed both chambers of the Legislature this week.

“LD 913 will be a meaningful step toward preserving Maine’s rich, independent live events culture and protecting the venues, artists, and fans that make it special,” said Rep. Cassie Julia, D-Waterville, who sponsored the committee amendment.

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