How Orchids Became King - WSJ


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Orchids' Rise to Popularity

The article discusses the remarkable rise in popularity of orchids. Once considered a luxury item due to their difficulty in cultivation, orchids are now widely available and affordable, selling for as little as $10 in supermarkets and big-box stores.

Commercial Success

This increased accessibility has led to orchids becoming the best-selling potted plant in America. Mother's Day is highlighted as their peak sales day. The transformation from an exclusive luxury item to a mainstream commodity is a key aspect of the article.

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Orchids have long been coveted for the beauty of their blooms, but until recently, the exotic plants were a hard-to-grow luxury that few could afford. Now, the onetime symbols of wealth sell for as little as $10 in supermarkets and big-box stores. They are the top-selling potted plant in America—and the single biggest day for sales is Mother’s Day. 

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