The problem involves building a model to predict customer churn for a large retailer using a dataset containing customer demographics, purchase history, and website activity. The model needs to be created in BigQuery ML and its performance thoroughly evaluated.
The suggested answer is B, which involves creating a logistic regression model (suitable for binary classification problems like churn prediction) in BigQuery ML and evaluating its performance using Vertex AI.
You work for a large retailer, and you need to build a model to predict customer chum. The company has a dataset of historical customer data, including customer demographics purchase history, and website activity. You need to create the model in BigQuery ML and thoroughly evaluate its performance. What should you do?
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