Byju Raveendran, founder of Byju's, is actively trying to improve his public image after a period of significant challenges. This involves using social media and media interviews to counter negative narratives surrounding his company's decline.
Many of Raveendran's recent claims about legal issues, user metrics, and financial defaults lack verification or are contradicted by public information and court decisions. He attributes the company's struggles to 'vulture lenders' and opportunistic investors.
Raveendran's efforts focus less on rebuilding Byju's the company and more on restoring the reputation of Byju's the brand, and his own image. His use of social media, particularly LinkedIn, allows him to control the narrative and engage directly with supporters.
Once, he convinced some of the world’s most formidable investors to pour billions into an Indian education startup that barely had a Chief Financial Officer, or CFO. Today, Byju Raveendran is trying to sell something else: his innocence.
After a few years of courtroom battles, a public ouster from his own company, and a tarnished public image, the man behind India's most famous edtech brand is back in the spotlight. But this time, his pitch isn’t to VCs or middle-class parents—it’s to the media, and more crucially, to a public that has witnessed the dramatic rise and fall of the Byju’s empire.
Since February 2025, Raveendran has done something he never did during the zenith of his fame—he joined social media. Once famously elusive on public platforms—he didn’t even have a Twitter or LinkedIn account when his company was valued at $22 billion—Raveendran now posts regularly.
His first appearance on LinkedIn came in the form of a long, emotionally charged note that doubled as his public defence. In it, he squarely blamed “vulture lenders” and opportunistic investors for the Byju’s collapse. The comments below the post were largely supportive, many from former or current employees, and Raveendran made it a point to personally thank almost every single one of them. It was a controlled environment, a platform where dissent was largely absent and the narrative could be shaped on his terms.
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