McCann Worldgroup is one of the iconic ad agencies of the 21st century, behind Mastercard’s “Priceless” and L’Oréal’s “Because You’re Worth It.” However, as the media ecosystem evolves, its legacy structure must adapt to support clients moving at the speed of modern marketing. 

Since taking the chief executive (CEO) role in 2022, Daryl Lee has been restructuring the business to better serve clients with changing needs.

He has reorganized it into four brands—McCann, production company Craft, brand consultancy Futurebrand, and precision marketing agency MRM—removing silos so clients can access all or parts of the business more easily.