Austin | A Jeff Bezos-backed start-up aims to appeal to American car buyers’ patriotism and wallets.

Slate Auto plans to debut a small, electric-powered, American-made pickup for less than $US20,000 ($31,310) with federal subsidies. The bare bones, two-seater truck is designed to make a splash in a market where demand for electric vehicles has softened. The lessening demand is due in part to high prices that data group Cox Automotive estimates averaged $US59,205 in March, 25 per cent more than a petrol vehicle.

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